by Mark Ollig
As customary, the Apple Store was taken offline before another highly anticipated presentation event to introduce its latest products.
Last Tuesday’s venue was Apple’s Town Hall auditorium, located in Cupertino, CA.
As Apple’s CEO Timothy Cook walked out onstage, the usual audience fanfare greeted him.
When it came time to announce the iPhones everyone had been anxiously waiting to hear about, Cook introduced Philip W. Schiller, senior vice-president of worldwide marketing at Apple Inc., to come onstage to do the presentation.
The first smartphone Schiller talked about was the newly-designed, less expensive iPhone 5c.
This new iPhone has a 4-inch glass Retina display screen, and is encased in a hard-coated polycarbonate (plastic).
It includes many of the features found in the iPhone 5, which was introduced a year ago.
The iPhone 5c operates via the new iOS7 platform (set to be released Sept. 18) and uses the Apple A6 processor.
Schiller stated the battery inside the iPhone 5c is slightly larger than the one inside the iPhone 5, and will provide extended operating time in-between charges.
The iPhone 5c also includes an 8 megapixel iSight camera, and Apple FaceTime HD (high-definition) camera for high-resolution video calls.
Colors available for the iPhone 5c include: blue, white, pink, yellow, and green.
The iPhone 5c comes in two storage sizes: 16 GB and 32 GB.
Pricing for the iPhone 5c is:
• 16 GB: $99; (with two-year carrier contract).
• 32 GB: $199; (with two-year carrier contract).
Apple posted an informative video about the iPhone 5c you can watch at: http://tinyurl.com/bytesiPhone5c.
Next, Schiller presented the iPhone 5s, which includes the much-rumored fingerprint identity sensor called Touch ID.
This identity sensor is located on the iPhone’s circular Home button.
Touch ID is designed to protect access to the iPhone by requiring the owner’s thumb or finger print to be scanned in order for the iPhone to be unlocked.
The demonstration showed the thumb being used because it is located near the circular fingerprint sensor when holding the iPhone 5s.
If you are not comfortable using a thumb or finger print, you can also unlock the iPhone 5s by entering a coded password.
Individual parts which make up the Touch ID sensor of the Home button include: a laser-cut sapphire crystal, stainless steel detection ring, Touch ID sensor, and a tactile switch.
Users of the iTunes Store, App Store, and iBooks Store should like how the new iPhone 5s will allow them to quickly complete purchases by simply placing their finger/thumb on the Touch ID sensor.
The Touch ID sensor is capable of reading multiple finger- prints.
All fingerprints are encrypted and stored inside the iPhone 5; not a database somewhere in the Internet cloud.
Its sleek, smooth case is made from high-grade aluminum, with diamond-cut chamfered (beveled) edges, giving it a seamless look yours truly liked.
“The 5s is the most forward- thinking phone we’ve ever created. In fact, perhaps the most forward-thinking phone anyone has ever made,” Schiller said during his presentation.
The iPhone 5S utilizes Apple’s new A7 64-bit processing chip (it holds 1 billion transistors), making this the world’s first smartphone employing a 64-bit architecture.
By using the A7, Apple states performance rates will be doubled when completing tasks such as saving video and playing games.
Apple’s new iOS 7 software operating system is also used on the iPhone 5s.
Another new chip is the M7 co-processor, which supports the iPhone 5s built-in accelerometer, gyroscope and compass.
The M7, it is said, will also increase the battery life of the iPhone 5s.
The iPhone 5s has an 8 megapixel iSight Camera, which takes advantage of the new image signal processor built into the A7. This allows for up to 2x faster autofocus, photo capture, and higher video frame rates.
The iSight includes “continuous burst mode.” This feature allows the user to take up to 10 pictures per second when photographing fast-moving action.
For more information about Apple’s iSight, visit: http://tinyurl.com/bytesiSight.
A new CoreMotion framework application program interface (API), is able to receive motion data information from the accelerometer, gyroscope, and compass.
This API will make it easier for app developers to create new health and fitness applications for the iPhone 5s.
An example is Nike’s new Nike+Move app. This app will make use of the CoreMotion API and A7 co-processor.
The iOS 7 Maps app for the iPhone 5s will be able to quickly change from street driving to walking directions after you park your car and begin walking to your destination.
The new iPhone 5s is available in an impressive-looking gold, along with silver, and a new “space gray,” which is a darker, black-slate color option.
The iPhone 5s comes in three storage sizes: 16 GB, 32 GB, and 64 GB.
Pricing for the iPhone 5s is:
• 16 GB: $199, (with two-year carrier contract).
• 32 GB: $299, (with two-year carrier contract).
• 64 GB: $399, (with two-year carrier contract).
Details about the new iPhone 5s can be found at: http://www.apple.com/iphone-5s.
Apple has introduced two new iPhones, both of which are eye-catching, well-designed, and technology-packed.
The complete Apple video presentation can be viewed here: http://tinyurl.com/bytesapple.